How To Convert Visitors Into Customers?

Updated: Nov 22

In the e-commerce world, it is common to draw hundreds to thousands of visitors to your website, often time using paid ads. But then, you may notice that not many sales have gone through.

A majority of e-commerce website bounce rates fall between 26% and 70%. If your bounce rate is high with a low conversion rate, it’s time to maximize the potential of converting those visitors into paying customers.

What Lowers The Chances Of Conversion? + Why This Might Be Happening?

Problem 1: Poor User interface

Users might not find their way from your homepage to your product page and checkout by using your navigation menu.

For example, a poor choice of a navigation bar can hurt your sales. If a first-time visitor has trouble in locating certain items, it can harm their user experience, leading them to leave your website. You might lose a potential customer because you haven’t prioritized item categorization in your navigation bar.

Problem 2: Bad content

There’s a possibility that your website did not help visitors to learn more about a particular product. Website visitors might want to understand more about your brand as well. If your content doesn’t address their needs, they are bound to leave your site or switch to competitors.

Also, if your site is populated with unclear categorizations or CTAs, with limited assistance to direct customers to certain actions, your visitors will bounce and your conversions will suffer.

So, How Do You Turn Visitors Into Customers?

Connect with your customers on the landing page

A catchy homepage headline can help users to connect with your brand and draw attention to your call to action. The main banner typically features a value-oriented headline coupled with an eye-catching visual to catch a visitor’s eye and then features your main call to action by creating a button underneath the headline.

Apple, for instance, has the necessary elements to promote its product with a strong, clear message by speaking to their target audience.

Source: Apple

Create better descriptions on the Pricing page

A website’s pricing page can be a deciding factor for visitors. Product descriptions should include all kinds of product details like sizing, fabric, etc. along with shipping/return policy. For instance, you can create a price comparison between two products and features. This can help visitors to make better decisions and convert them into customers.

As seen in the image below, Apple helps you compare different products, so you can easily which one is best suited to your needs.

Create a mobile-friendly site

A majority of e-commerce website traffic now comes from mobile devices. While you might have already created a mobile website, it is important to assess your website’s mobile experience on different devices. You might be missing out on crucial sales from mobile traffic if your website is not mobile-friendly. Some tools like HubSpot help to assess the mobile-friendliness of your website.

Personalized product recommendations under each product page

Offering personalized product recommendations can facilitate a smooth shopping experience and increase the chances of driving the average order value. Certain e-commerce tools, like CL1CK, can provide you with upsell and cross-sell recommendations within minutes by analyzing your visitor behavior, like clicks, session duration, pages visited, and more. Providing personalized recommendations that match customer requirements can increase your chances of turning visitors into customers.

Analyzing your website data can quickly reveal potential reasons for low conversion rates among your website visitors. Pay attention to the best practices so you can keep up your store’s performance, elevate your visitors’ experience and gain new customers.

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