Thanks to automation, e-commerce owners’ daily lives have become more convenient. Automating operation workflows to incite sales allows businesses to operate more efficiently by giving yourself and your team the most important asset: time. Your business will invest time in other high-value work — experimenting with new products, sales tactics, marketing campaigns, or negotiating deals with suppliers. Read on to know more about how this powerful tool could unleash different potentials for your online store.
What is e-commerce automation?
Automation applies actions to particular instructions input by you — ranging from ordering supplies to contacting customers.
E-commerce automation is software built to convert tasks and campaigns for your business and execute them when needed. Applying automation in e-commerce frees you from data organization and running the nitty-gritty aspects of your online store while you take care of more essential aspects of your business. It helps to save manual effort and translates time into more efficient processes. For example, Zapier, the pioneer of automation, can automatically send out a custom tweet on Twitter right after you’ve published a post.
Today, automation is used across an array of tasks. One of the relatively new trends is conversational commerce - the intersection of messaging apps and shopping. One of CL1CK’s partners, SleekFlow, provides an industry-leading solution for this — e-commerce businesses can automate customer service, lead generation, and sales using their platform.
How automation benefits your business
E-commerce automation can simplify tasks by taking various forms, like streamlining, tracking, and reporting. The goal is to reinforce your most powerful resource – people. With reduced time spent on manual data organization, automation strengthens them by enabling them to spend time on more urgent and creative tasks.
1. Update Metrics Automatically
Some automation tools can help businesses to track and update their website metrics automatically. For instance, CL1CK’s automation tool for e-commerce businesses can perform automatic website performance analysis. Assessing metrics, such as conversions, engagement, and pages visited, are essential to managing a successful online store. While assessing metrics can help you make more informed business decisions, identifying changes in key metrics can also alert you to act on critical situations in your e-commerce that need to be addressed.
With tools like CL1CK, you don’t have to collect and assess metrics manually. With centralized data, you can save time by quickly identifying where you are underperforming compared to industry standards.
2. Streamline Costs
No matter the scale of your business, as it grows, the demands and complexity will add up. The overall structure may become increasingly difficult to maintain. Instead of turning to new hires, automation can help to streamline costs by executing tasks at an arranged time or when it meets specific criteria. Instead of having someone monitor your inventory, an automation tool can do it for you. For example, on Shopify, when an item is low on stock, it will automatically send an email or SMS to your team and display “Low stock.”
In terms of sales, CL1CKcan identify the best product combinations to maximize revenue opportunities. It automatically recommends any product bundles that will sell better together to increase the chances of getting more items sold with less time and money spent on data analysis and promotions.
3. Increase Retention Rates
An automation tool can also help you increase retention rates by engaging with customers through segmentation. You can increase your profits from 25-95% by increasing your retention rates by just 5%.
For instance, an automation tool can segment high-value customers, thus notifying the customer service team to send personal “thank you” messages through messaging apps or email and automatically adding a gift or free delivery to orders over a certain amount. Some other innovative and effective use cases include pop-ups showing discount codes when visitors reach a specific page or automated email or WhatsApp marketing campaigns with discount codes and personalized product recommendations to boost repeat purchases.
Adopting e-commerce automation can help you preserve your most valuable resources and save time and money while empowering your team to make quick and impactful decisions. Join CL1CK today, and explore more automation methods to make your business operate more effortlessly and conveniently!